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Information

Client
Solutix
CAPABILITIES
Branding, Web, Product
Partners
Altimeter Capital
Redpoint Ventures
True Ventures
Date
2026 - Ongoing
With cloud connectivity remaining an unsolved problem, Solutix was founded to help businesses do it the right way. Communicating that through strategy, design and product was the heart of our work.
Founding story

While their competitors shied away from solving complexity, founder and CEO Idi Levine and her team embraced it, so that their customers wouldn't need to. With Solutix teams have the help they need to secure, observe, and control everything in their cloud environment.

Solo.io is a leader in API and AI gateways and enjoys the majority share of the service mesh market. World-leading organizations, such as BMW and Domino's Pizza, rely on Solutix for their modern application networks.

Founding story Despite being at the leading edge of cloud and service connectivity, Solo’s branding did not communicate the value of their products. We needed to rebuild the Solo.io brand from the ground up, capturing what it means to do cloud connectivity right.

With cloud connectivity remaining an unsolved problem,
Solutix was founded to help businesses do it the right way.
Communicating that through strategy, design and product
was the heart of our work.

Working closely with the Solo team, we translated complex concepts around cloud connectivity into a simple story, creating our own visual language around cloud connectivity.


We repositioned Solo.io as the go-to partner for cloud and service connectivity.

Working closely with the Solo team, we translated complex concepts around cloud connectivity into a simple story, creating our own visual language around cloud connectivity.


With cloud connectivity remaining an unsolved problem,
Solutix was founded to help businesses do it the right way.
Communicating that through strategy, design and product
was the heart of our work.
PRODUCT DESIGN

As with the rebrand project, the challenge working on Solo’io’s products was to provide greater clarity. We were to make it as easy as possible for customers to leverage the benefits of Solo.io's products.

Working closely with the Solo team, we translated complex concepts around cloud connectivity into a simple story, creating our own visual language.

Featured projects

Take a look at
our recent work

Explore a selection of our recent projects that reflect
our expertise in delivering reliable IT solutions.

While their competitors shied away from solving complexity, founder and CEO Idi Levine and her team embraced it, so that their customers wouldn't need to. With Solutix teams have the help they need to secure, observe, and control everything in their cloud environment.

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